It's a lot easier to sensationalise and give skewed opinions than it is to rationalise and think an issue through before expounding on it.

One appeals to the emotions, the other to the intellect.

One is easy to access, the other takes time and effort.

This isn't to say that emotions aren't important, or that we should always take the most time-consuming, difficult path.

Of course they are, and of course we don't need to.

Yet, a lot of conflict and emotional upheaval can be avoided by knowing when to do what.

It's difficult to understate the importance of thought leadership, especially during a time when anti-intellectual sensationalism surrounds so many of our media outlets and social platforms.

Our contributions may seem small, but they do and will make a difference.