[Spoiler Warning, in case you still haven’t watched it!]

It’s been just over a week since the last movie of the Marvel Cinematic Universe (MCU) opened, and it has already earned a record-breaking 1.2 billion dollars over 5 days!

On screen, we saw Captain America, Bucky Barnes, Thor, Black Widow, Hulk, Hawkeye, Wanda (Scarlet Witch), Dr. Strange, Wong, Captain Marvel, Star-Lord, Drax (the Destroyer), Rocket Raccoon, Gamora, Nebula, Rocket Raccoon, Groot, Ant-man, The Wasp, Black Panther, Shuri, Okoye, Valkyrie, Spider-Man, War Machine, Rescue (Pepper Potts) and the one who started it all - Iron Man - fight against Thanos and the Black Order - Ebony Maw, Corvus Glaive, Proxima Midnight and Cull Obsidian.

Howard Stark, Hank Pym, Loki, and Red Skull also make an appearance.

This movie also contained the final cameo of the late Stan Lee.

I don’t usually bother with movies and/or movie reviews, but this had so many nods to so many incidents in the comics that I couldn’t help but enjoy it. And yes, I do read the comics.

Yet, no, I’m not here to break all of that down. There are already a number of YouTube channels that have done so. As such, I’m not going to bother reinventing the wheel.

What I do want to talk about is the sheer volume of interest and attention this movie has obtained.

There are the purists who complain about the inconsistencies between the MCU’s productions and the comics.

There are the fans who watch it multiple times and enjoy each run.

There are the analysts who search for and dig up references to past movies and the comics.

There are the trendspotters who predict how the movies will affect industries and businesses (think merchandise and paraphernalia) and also look forward to possible future projects.

And then there are the naysayers who refuse to have anything to do with the movies, much less watch them.

No matter who you are, there is no way to avoid the flood of content generated as a result of this movie.

A number of brands have attempted to ‘newsjack’, to varying degrees of success.

The actors are appearing everywhere: from events to talk shows.

Social media is awash with articles, videos, and SPOILERS.

From this moment, future movies are going to be compared to this one, both in terms of engagement as well as earnings made.

Avengers: Endgame has changed the game. Forever.